Kaiser Coby x Nudestix: Behind The Collaboration
Kaiser Coby, The UK-based beauty content creator shares her skincare advice, makeup tips and killer outfits to her 523K+ YouTube subscribers, and 350K+ Instagram followers, inspiring her community to always embrace themselves as they are and feel like the best version of themselves. Every time her content comes up on our feed, it’s a good day. That’s why we enlisted Kaiser to help us create two makeup kits (and two new shades!) so we can all copy her easy and effortless, glowing golden hour looks for all skin tones.
The limited-edition kits are inspired by Kaiser’s Ghanaian heritage and pay tribute to her beloved grandmother. “I was inspired by my grandma (her nickname was Gbaby) and my heritage when making this collection in collaboration with Nudestix,” Kaiser says. “The names of the products are all inspired by my memories of my favorite places and scenery my grandma would take me and my siblings when we were younger and living in Ghana, my home away from home.”
The first kit, It's Poppin,’ features two new shades created by Kaiser. For just $29 (a $54 value!) you get Magnetic Matte Eye Color Pencil in Gbaby, a matte deep brown-plum, and Lip Glace in Labadi, a nude rose with gold shimmer. When each of the multi-tasking products are worn together, the result is a gorgeous bronze glow.
Magnetic Matte Eye Color Pencils provide 3-in-1 intense color payoff. You can use them as a primer, eyeliner and eyeshadow. You can even use them on your lips! Get the Kaiser look by applying Gbaby along your lower lash line and upper outer corner of the eye then smoke the color out with a brush to create a smoky wing. Next, line your lips with Gbaby and fill in the outer corners of the mouth. Apply the high-shine plumping lip gloss Lip Glace in Labadi to the center of the lips and blend for a glossy, shimmery ombre effect.
“I always tell my friends how happy, glowy and at peace I am when I’m there, so I wanted to make a collection to embody that feeling; the feeling of being on a vacation but feeling at home,” Kaiser says about her time in Ghana. “When I think of there, I’m filled with memories of the bright blue ocean, the beautiful sunset and the rich culture all around. I want that to be felt when using this collection, no matter where you are.”
The second kit, Baby Got Peach, is a golden-hour inspired set of three best-selling Nudies. It comes in a custom pouch for carrying all your daily must-haves. These are Kaiser’s faves and the ones she uses for a flawless base. For $65 (a $117 value!) you get Nudies Matte All-Over Face Blush Color in Picante (a warm orange), Nudies Bloom All-Over Face Dewy Color in Poppy Girl (a watermelon coral) and Nudies Glow All-Over Face Highlight Color in Brown Sugar, Baby (a honey bronze).
For the easiest golden hour-glow, apply Brown Sugar, Baby to the cheekbones, bridge and tip of nose and eyelids. You can pretty much apply it anywhere the sun would usually hit. For a pop of color, add Picante to your cheeks, chin and nose bridge, or go more natural-looking with Poppy Girl. Finish with a swipe of Poppy Girl to your lips for shiny pink lips.
Nudies multi-taskers feature a blush, highlighter or bronzer color on one end and a pro-quality brush on the other that twists off for easy cleaning. Skin looks naturally flushed and healthy on-the-go. It couldn’t be easier to get Kaiser’s stunning looks, and these shades are especially perfect for deeper skintones.
“Kaiser Coby is the perfect partner for Nudestix as her approach to minimalist, multi-tasking makeup and beauty is naturally aligned with the brand mission and philosophy of making everyone feel like the best version of themselves,” says Taylor Frankel, Nudestix Co-Founder.
Both It's Poppin’ and Baby Got Peach are available on Nudestix.com on February 15. They will also be available on Thirteen Lune, the new beauty e-commerce site bringing Black and brown founders to the forefront, as well as non-BIPOC founders who want to join the inclusive beauty conversation in a real, meaningful way.