Nudestix Taps Sofia Richie As Nude Beauty Director

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NUDESTIX is pleased to announce a partnership with Sofia Richie, who joins the brand as investor, collaborator, as well as their first ever Nude Beauty Director. Sofia’s entrepreneurial debut in the beauty market will consist of her playing a key role in innovative product development and driving brand growth. Together, Sofia and NUDESTIX will amplify the brand mission of making the global community feel like the best version of themselves with easy, multi-tasking, effortless beauty that is sustainable, simple, on-the-go, and with vegan options.


Sofia Richie is an entrepreneur, model, and philanthropist who first gained recognition from the fashion world in 2012 when she was featured in Teen Vogue. In 2014 she landed features in leading publications including ELLE, Marie Claire, and VOGUE. From there, Sofia’s career continued to evolve. Since the onset of her career at just 15 years old, Sofia has transitioned into a street style icon working with global brands such as Jeremy Scott, Max Mara, Stella McCartney, and Tommy Hilfiger.


While Sofia gained her substantial following through the fashion lens, recently her fan base now looks to Sofia for her beauty expertise. Championing the ultimate clean girl beauty aesthetic, Sofia has shared insider secrets to achieve glowing and hydrated skin with notable beauty publications including Coveteur, Refinery29, and the VOGUE Beauty Secrets video series.


“I’m thrilled to join the NUDESTIX family and bring the brand into its next exciting stage of life,” said Sofia. “I’ve always been a fan of the brand’s practical yet powerful approach to beauty and skincare, so to be a part of a brand that I authentically use in my everyday life and be a part of its future development is exciting!” says Sofia Richie.


As Nude Beauty Director, Sofia will serve as an inspiration in all things NUDE, both in makeup, our sister skincare brand NUDESKIN, as well as a new category slated to launch in December 2022. For Nudestix, nude is defined as shades of nude as well as feeling confident in your “Nude Skin.” As the Nude Beauty Director, Sofia will inspire communities to have the confidence to “go nude but better” through less-is-more makeup and simple, yet effective skincare.


“We are so excited to partner with Sofia Richie, as our Nude Beauty Director!” said Taylor Frankel, Co-Founder, NUDESTIX. “Sofia perfectly embodies the NUDESTIX Nude Beauty ideals, as a natural minimalist, busy business woman, philanthropist and soon-to-be wife - our paths had crossed through her love for nude, easy-to-use, minimalist and high-performance products that are clean, vegan and sustainable. As Nude Beauty Director, we are looking forward to Sofia’s continuous partnership and support in product development (including a new product category!), content and brand.”


World renowned for its collection of best-selling makeup and skincare, NUDESTIX offers a wide range of multi-tasking sticks for eyes, lips, and cheeks, as well as a range of efficacious and naturally derived skincare products under its sister brand, NUDESKIN. NUDESTIX and NUDESKIN products are gluten-free, cruelty-free, fragrance-free,formulated without parabens, sulfates, or phthalates and with vegan options, all housed in eco-friendly, biodegradable, and recyclable packaging.